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Built & Run
AlAliGems
AlAliGems Jewelry — a gemstone and Persian-treasures brand built from scratch: the name, the storefront, and every product photograph. Live at alaligems.com since 2019 — his stones, his own hand in the frame.
01Built from zero
Not a client handoff — a brand started from nothing: sourcing rare hand-carved aqeeq and Persian stones, naming and positioning, the storefront, pricing, fulfillment, a rewards program. It has been selling continuously since 2019.
02The photography is the brand
No stock, no renders. Hand-carved aqeeq and rare stones photographed in-house, worn on the hand that built the brand. The same first-party standard the studio brings to every build.
Live